（河南工程学院 体育部，河南 郑州 451191） 摘 要：通过对中美篮球文化符号的对比得出如下结论：中美篮球文化符号差异在于中国现阶段缺少篮球文化符号载体，以及目前还未呈现独立的篮球精神文化符号，在被感知的客观篮球文化符号表现形式上与美国相比还有待完善。中国篮球文化的发展要立足于体育文化全球化发展的高度，在对外交流上要拓宽篮球文化的领域，在本土化建设上要提高篮球职业化发展的力度，在全社会与时俱进的背景下创新篮球文化发展的模式。 |
LI Guo-li
| （Department of Physical Education，Henan Institute of Engineering Zhengzhou 451191，China) Abstract: By carrying out a comparative analysis on Chinese and American basketball cultural symbols, the author drew the following conclusion: differences between Chinese and American basketball cultural symbols rest with that China is lacking in a basketball culture symbol carrier at the current stage, showing no independent basketball spiri-tual cultural symbols nowadays, needed to make improvements in terms of perceived objective basketball culture symbol expression form as compared with America. The development of Chinese basketball culture should be based on the height of global development of sports culture; in terms of foreign communication, China should expand the scope of basketball culture; in terms of localized construction, China should increase the magnitude of basketball professionalization development; under the background of social advancement with the times, China should inno-vate the dimensions of basketball culture development. |
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