| （仲恺农业工程学院 体育部，广东 广州 510225） 摘 要：从企业契约理论的视角分析职业体育联盟的契约特性与契约选择。由此得出职业体育联盟中的契约是通过谈判形成的，是一种纯粹契约式合资企业形式。职业体育联盟管理者、俱乐部业主、运动员工会及政府部门、赞助商、媒体、消费者等构成契约关系组合。其契约的特性是一系列交易的结果，也是契约选择的结果；其核心内容是赛事管理准租的创造与分配。 |
HUANG Sheng
| （Department of Physical Education，Zhongkai University of Agriculture and Engineering，Guangzhou 510225，China) Abstract: The authors analyzed the characteristics and choices of contracts offered by professional sports leagues from the perspective of enterprise contract theory, and therefore concluded that contracts offered by professional sports leagues are a pure contract type joint venture enterprise form formed via negotiation and bargaining. Profes-sional sports league administrators, club owners, athlete unions, government departments, sponsors, media, con-sumers etc, constitute the combination of contract relationships. The characteristics of such contracts are as follows: such contracts are the result of a series of transactions, also the result of contract choices; the core content of such contracts is the creation and distribution of game management quasi-rent. |
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