| （山东大学 管理学院，山东 济南 250100） 摘 要：城市中的体育元素具体分为项目类、资源类、空间类、产业类、文化类和精神类，并与城市品牌区位、资源、设施、文化和人才等载体相对应，发挥出影响城市品牌系统结构的基础性作用。借助产业型、资源型、赛事型和复合型等不同体育品牌模式及其定位策略引领并提升了城市品牌系统演化过程。体育元素在一定程度上反映出城市品牌系统发展的未来走向。 |
XU Feng，ZHANG Ming-wei
| （School of Management，Shandong University，Jinan 250100，China） Abstract: Sports elements in cities are specifically sorted into event category, resource category, space category, industry category, culture category and spirit category, correspond to such carriers as urban brand location, resource, facility, culture, talent etc, exert fundamental functions which affect the urban brand system structure. The process of evolution of the urban brand system is guided and boosted by different sports brand modes such as industrial type, resource type, game type, complex type etc, and their orientation strategies. To a certain extent, sports ele-ments reflect the future trends of development of the urban brand system. |
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