| （1.华南理工大学 经济与贸易学院，广东 广州 510006；2.华南理工大学 现代服务业研究院，广东 广州 510006） 摘 要：情感是态度的主要组成部分之一，了解公众对亚运场馆的情感，可以更好了解公众对亚运场馆的态度。为了更好研究公众对亚运场馆的情感，特选取了新浪微博这一新兴平台，截取2011年7~8月份新浪微博中所有包含“亚运场馆”的帖子，利用词频分析工具对微博内容进行主题词分析，提取出表达公众情感的高频词汇，引入情感价值论的分类方法，分析网民对亚运场馆的情感，并对网民情感分别与网民性别、网民使用媒介工具类型进行相关性分析。 |
LEI Man-man1,2，DAI Guang-quan1，2
| （1.School of Economics and Commerce，South China Universityof Technology，Guangzhou 510006，China；2.Academe of modern Service Industry，South China Universityof Technology，Guangzhou 510006，China） Abstract: Emotion is one of major constituents of attitude. Understanding the public’s emotions towards Asian Games venues can help us better understand the public’s attitudes towards Asian Games Venues. In order to better study the public’s emotions towards Asian Games venues, the authors specially selected such an emerging platform as Sina Microblogs, collected all the “Asian Games venues” included messages posted on Sina Microblogs between July and August 2011, did a theme word analysis on microblog contents by utilizing a word frequency analysis tool, extracted high frequency words which express the public’s emotions, used a classification method described in the theory of emotional value, analyzed netizens’ emotions towards Asian Games venues, and did an analysis of correla-tion between netizens’ emotions and netizens’ genders, and the types of media tools used by netizens. |
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