| （1.上海体育学院 期刊社，上海 200438；2.河北联合大学 体育部，河北 唐山 063000） 摘 要：武术期刊是武术传播的重要平台，其发展优劣关乎武术兴衰。通过文献资料、逻辑分析、专家访谈等，总结了我国武术期刊发展的制约因素。外部制约因素为：武术发展的不理想；武术发展政策的欠缺；新兴媒体的分流；受众体育兴趣与需求的转变。内部制约因素为：期刊内容与读者需求错位；期刊栏目设置雷同，内容同质化；期刊规范化、标准化程度低，来稿质量不高；期刊发行渠道不够完善。 |
WU Jian1，LI Shou-pei2
| （1.Editorial Department，Shanghai University of Sport，Shanghai 200438，China；2.Department of Physical Education，Hebei United University，Tangshan 063000，China） Abstract: Wushu journal is an important platform for Wushu communication; the quality of its development is re-lated to the rising or declining of Wushu. By means of literature data and logic analysis and expert interview, the authors summarized Chinese Wushu journal development restricting factors. External restricting factors are unsatis-factory Wushu development, lack of Wushu development policies, separation of emerging media, changes of audi-ence’s sports interests and needs. Internal restricting factors are deviation between journal contents and reader needs, identical journal column settings, content homogenization, journal normalization, low degree of standardiza-tion, poor incoming manuscript quality, and incomplete journal distribution channels. |
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