| （1.暨南大学 体育部，广东 广州 510632；2.华中师范大学 体育学院，湖北 武汉 430079；3.广西师范大学 体育学院，广西 桂林 541004） 摘 要：国际大型体育赛事作为一种具有国内外影响力的城市重大事件，不仅提高了城市经济、基础设施等硬件水平，也有助于提升城市形象、核心价值等文化软实力水平。广州作为2010年亚运会的举办城市，承办这种国际大型体育赛事对于推动广州市传统文化与外来文化的交融发展，促进“以人为本”的城市文化核心价值，丰富完善城市形象文化有着重要的意义和影响。 |
LIANG Wei1，XU Cheng-li2，LIANG Zhu-ping3
| （1.Department of Physical Education，Jinan University，Guangzhou 510632，China；2.School of Physical Education，Huazhong Normal University，Wuhan 430079，China；3.School of Physical Education，Guangxi Normal University，Guilin 541004，China） Abstract: As a major city event with international and national influence, a big international sports event not only optimizes the performance of such hardware as city economy, functions and basic facilities, but also helps to en-hance the performance of such cultural soft strengths as city image and core value. The hosting of such an interna-tional sports event by Guangzhou as the city hosting Asian Games 2010 is provided with important meaning in and influence on boosting the interactive development of traditional cultures and exotic cultures, increasing the core value of “people orientated” city culture, as well as enriching and perfecting city image and culture. |
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