| （南京师范大学 新闻与传播学院，江苏 南京 210097） 摘 要：以“拟态环境”和“狂欢”视角提出和分析了“拟态狂欢”概念的内涵，解析了当下电视体育传播的机理及具体措施。研究认为：电视体育是基于现代生活与商业利益的被动型拟态狂欢；电视体育所遵循的传播理念是快乐原则；电视体育奇观化的音像表达的目的是感官刺激；为了拟态狂欢效果，电视体育制作流程并不轻松。最后在符号学和批判学派理论的观照下对电视体育传播的这一范式进行了反思。 |
WANG Qing-jun
| （School of Journalism and Communication，Nanjing Normal University Nanjing 210046，China） Abstract: From the perspectives of “virtual environment” and “carnival”, the author analyzed the connotation of the concept of “virtual carnival”, dissected the mechanisms of and specific measures for TV sports communication to-day, and put forward the following opinions: TV sports is a passive virtual carnival based on modern life and com-mercial interests; the communication conceptions followed by TV sports are principles for happiness; the purpose of audio and video expressions of making TV sports spectacular is sensual stimulation; To achieve a virtual carnival effect, the procedure of TV sports fabrication is not easy. Lastly, the author retrospected such a normal form of TV sports communication from the perspectives of semeiology and the theory of the criticism school. |
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