| （辽宁师范大学 体育学院，辽宁 大连 116029） 摘 要：在分析一般产品消费过程的基础上，描述体育赛事产品的5个消费环节。得出“期待、释放、回味”3个环节蕴藏着“注意力经济、影响力经济和回头经济”3种不同的价值形式。以网络、电视媒体为例，立足“赛事组织者、媒介经营机构、广告主”三者的依托关系，研究3种不同受众价值的挖掘。 |
YU Wen-qian，KONG Qing-bo
| （School of Physical Education，Liaoning Normal University，Dalian 116029，China） Abstract: On the basis of analyzing the consumption process of ordinary products, the authors described 5 con-sumption links of sports game products, concluded that such three links as “expectation, release and aftertaste” con-tain such three different value forms as “attention economy, influence economy and return customer economy”, and studied the excavation of the values of three different types of consumers by taking network and TV media for ex-ample, based on analyzing the relations of dependence between “game organizers, media operators and advertisers”. |
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