| （广州大学 体育学院，广东 广州 510006） 摘 要：广州大学城体育场馆资源丰富，但存在着管理模式落后、有偿服务面不宽、管理机制陈旧、专业管理人才缺乏、资源运营效能低等问题。全国体育体制改革和“全民健身计划”实施客观上要求高校把市场运行机制纳入各项管理工作中。借鉴国内外高校体育场馆改革的成功经验，引入在国内外服务业被广泛采用的平衡计分卡(BSC)绩效评价和管理工具，以广州大学体育场馆及“体育运动健身卡”运作为例，探讨构建未来广州大学城高校体育场馆的经营管理系统和模式。阐述了广州大学城体育场馆平衡计分卡设计与实施策略，并通过理论研究和调查探索，设计出BSC绩效管理指标体系的框架和标准。 |
LIU Xue-qian，FENG Yun-hui
| （School of Physical Education，Guangzhou University，Guangzhou 510006，China） Abstract: Sports venue resources in Guangzhou University City are abundant, but they have such problems as backward business management modes, undiversified paid services, outdated management mechanisms, lacking in management professionals, and low resource operating efficiency. Objectively the nationwide sports system reform and the “Nationwide Fitness Program” require that all institutes of higher learning take the market running mecha-nism into consideration in various management jobs, therefore the reform of college sports venue management modes is inevitable. During the implementation of the “Sports Fitness Card” in Guangzhou University, the authors, by referring to successful experiences in college sports venue reform at home and abroad, introduced the balanced score card (BSC) performance evaluation and management tools widely adopted by the service industry at home and abroad, and by taking sports venues in Guangzhou University for example, probed into the construction of business management systems and modes of various college sports venues in Guangzhou University City in the future, expa-tiated on the strategies for the design and implementation of the BSC for sports venues in Guangzhou University City, and designed the frameworks and standards for the BSC performance management index system. |
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