| （广东省体育职业技术学院 社会体育系，广东 广州 510663） 摘 要：经过多年发展，广东滨海体育经营管理在运作方式、规划、人员、价格和服务市场等方面已积累相应的经验。广东省滨海体育的发展需要进一步明确市场主体定位，体现规划的合理性和可承载力，突出本土特色的滨海体育文化，增强安全与法律意识，加大宣传力度、树立品牌营销策略，提高从业人员素质。 |
CAO Chun-yu
| （Department of Society Sports，Guangdong Vocational Institute of Sport，Guangzhou 510663，China） Abstract: Through many years of development, littoral sports business management in Guangdong province has accumulated corresponding successful experiences in such aspects as the management of operating modes, plan-ning, personnel, prices and service markets. The development of littoral sports in Guangdong province needs to fur-ther specify the orientation of market subjects, embody the rationality and load bearing capacity of planning, high-light littoral sports culture with local features, enhance safety and law awareness, increase promotion power, estab-lish brand marketing strategies, and enhance professionals’ makings. |
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