| （1.辽宁师范大学 体育学院，辽宁 大连 116029；2.山东淄博师专 体教部，山东 淄博 255100；3.北京体育大学，北京 100084；4.大连大学 体育学院，辽宁 大连 116622） 摘 要：群众体育与社会发展密切相关，目前中国社会正处于转型时期，在特殊的历史时期，根据产品性质理论，我国群众体育兼有公共品与私人品的性质，是体育事业与体育产业的混合体。群众体育在现阶段呈现出自身的特点：价值取向上增强体质仍是主流；双重管理体制并存；城乡呈现两极分化现象；公共体育场所运动人群以老年人群为主；中年女性成为健身娱乐消费的主要力量；农村体育发展效率低下；小城镇体育迅速崛起等等。 |
MIAO Zhi-wen1，HOU Liang2，LI Wei3，YAN Cang-song4
| （1.School of Physical Education，Liaoning Normal University，Dalian 116029，China；2.Department of Physical Education，Zibo Normal College，Zibo 255100，China；3.Beijing Sport University，Beijing 100084，China；4.School of Physical Education，Dalian University，Dalian 116622，China） Abstract: Mass sport is closely related to social development. At present, the Chinese society is in a period of social transition. In such a special historical period, according to the theory of product nature, mass sport in China is pro-vided with the nature of both public article and personal article, being the mixture of the sports undertaking and sports industry. At current stage mass sport presents its own characteristics: value orientation and physical en-hancement are still the mainstream; dual management systems exist concurrently; urban and rural areas show the sign of polarization; sports groups in public sports venues are mainly the elderly; middle age females become the main force for fitness entertainment consumption; the efficiency of sports development in rural areas is low; sport in small towns is booming. |
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