| （华中师范大学 体育学院，湖北 武汉 430079） 摘 要：对PPP模式在体育场馆市场化供给中的应用问题进行初步研究，分析了PPP模式在体育场馆项目中应用的可行性与积极意义，认为体育场馆的PPP模式运作具有消费需求弹性，兼具公益与盈利双重属性，收益主要来源于非本体收入等特点。并就悉尼奥运会体育场及我国国家体育场项目招标的成功经验进行总结，归纳出该模式在体育场馆中应用的注意事项，提出了合理选择PPP模式的路径、加快政府角色转变、拓宽融资渠道、合理设计投资回报机制、推行相应激励政策等建议。 |
ZHANG Wen-liang，CHEN Yuan-xin，WANG Jian
| （School of Physical Education，Huazhong Normal University，Wuhan 430079，China） Abstract: The authors made a preliminary study of the application of the public-private partnership (PPP) mode in market orientated supply of sports venues, analyzed the feasibility and positive meaning of the application of the PPP mode in sports venue projects, and considered that the operation of sports venues under the PPP mode is pro-vided with such characteristics as flexible needs for consumption, welfare and profit combined, and main income coming from non-noumenon incomes. By reviewing experiences in the success of biding invitation for Sydney Olympic Stadium and Sate Stadium in China, the authors summed up precautions to be taken for this mode to apply to the sports venue area, and put forward the following suggestions: rationally select the way to realize the PPP mode; speed up the transformation of the government’s role; widen financing channels; rationally design the in-vestment payback mechanism; implement corresponding policies for stimulation. |
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