| （江西师范大学 体育学院，江西 南昌 330027） 摘 要：从传播学的角度对央视“武林大会”栏目中传播者、传播内容、传播媒介、受众等基本要素进行分析。认为不同传播者有不同的把关角度，均应以传播民族传统文化为中心；电视传播的武术内容应反映武术全貌，体现中华传统文化精髓，“文”“武”交汇融合；电视媒介扩大了武术传播的时空范围，还原了“真实武林”，同时对武术在观众心目中的形象产生了一定冲击；电视媒体要注重对受众的引导作用，使其产生真正意义上的“视野融合”。 |
LANG Yong-chun，ZHANG Wen-tao，LI Wei-yan
| （School of Physical Education，Jiangxi Normal University，Nanchang 330027，China） Abstract: From the perspective of the science of communication, the authors analyzed such basic elements as communicator, communicated content, communicating media and audience in the program “Wulin Assembly” on CCTV-5, and put forward the following opinions: although different communicators have different perspectives of control, they should all focus on communicating traditional national cultures; Wushu contents communicated by TVs should reflect the whole picture of Wushu, embody the quintessence of traditional Chinese cultures, and blend “cultural arts” with “martial arts”; TV media have expanded the space for Wushu communication, and restored “true Wulin”, whereas they produce some impact on the image of Wushu in the eyes of the audience; TV media should pay attention to their audience guiding function, so that they can produce truly meaningful “visual fusion”. |
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