| （广东工业大学 体育部，广东 广州 510090） 摘 要：高校体育设施实行产业化经营将使高校和社会取得共赢，得到国家政策法规、社会需求和高校自身的支持。高校体育设施产业化经营应做好市场定位，制定经营策略。 |
HONG Hui，LIU Wei-hao
| （Department of Physical Education，Guangdong University of Technology，Guangzhou 510090，China） Abstract: Implementing industrialized operation on college sports facilities will enable colleges and the society to gain benefits jointly as well as the support of state policies and legislations, social demands and universities them-selves. For the industrialized operation of college sports facilities, market orientations should be correctly deter-mined and business strategies should be established. |
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