| （1.中山大学 教育学院体育系，广东 广州 510275；2.广州市体育局 法规处，广东 广州 510620） 摘 要：以服务产品理论和企业理论为基础对职业体育联盟的生产与经营进行分析。职业体育联盟的行为就是一种生产，生产的是赛事服务产品，它具备了一般企业应有的特点。职业体育联盟的生产与经营本质上是赛事服务产品的价值和使用价值的生产，一方面要生产能够满足观众的赛事服务产品，满足观众的体育娱乐需求，生产赛事产品的使用价值；另一方面要考虑赛事产品的价值实现。在实践中应按企业生产与经营的要求运作职业体育联盟。 |
ZHANG Bao-hua1，HE Wen-sheng1，FANG Ya1，ZHAO Ling-feng2
| （1.Department of Physical Education，SUN Yat-sen University，Guangzhou 510275，China；2.Department of Laws，Guangzhou Sports Bureau，Guangzhou 510620，China） Abstract: Based on service product theories and enterprise theories, the authors analyzed the production and opera-tion of professional sports leagues, and revealed that the behaviors of professional sports leagues are a sort of pro-duction - what they produce are game service products, and they are provided with due characteristics of ordinary enterprises. The production and operation of professional sports leagues are essentially the production of the value and usage value of game service products; on the one hand, game service products that can the audience should be produced in order to satisfy the audience’s need for sports entertainment, and the usage value of game products should be produced, while on the other hand, the realization of the value of game products should be considered. In practice, professional sports leagues should be run in accordance with the requirements for enterprise production and operation. |
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