| （1.哈尔滨体育学院 学报编辑部，黑龙江 哈尔滨 150008；2.沈阳体育学院 体育社会科学研究中心，辽宁 沈阳 110102） 摘 要：以新闻传播学为主要研究视角，运用新闻框架理论和内容分析法，对2008年夏季奥运会期间《人民日报》、《中国体育报》、《体坛周报》、《广州日报》4家报纸的奥运报道框架进行定量和定性研究。结果表明，北京奥运期间，我国报纸在报道主题上采用了多样性框架；在报道项目上采用了宽泛性框架；在报道角度上，本土化框架依然占绝对主导地位。认为明星与胜负因素不应是媒体在赛场内追逐的唯一目标；宽泛性的报道框架更能展现奥林匹克“重在参与”的魅力；奥运会是国际性盛会，要加强奥运报道本土化框架与国际化框架的平衡性。 |
FEI Yu-hong1，LIU Hong-xia2，XIA Tong-ling1
| （1.Department of Journal，Haerbin Institute of Physical Education，Harbin 150008，China；2.Sports Soicial Science Center，Shenyang Sport University，Shenyang 110102，China） Abstract: In order to know the report frames and characteristics of Chinese newspapers in the 2008 Beijing Olym-pic Games, and to summarize its advantages and disadvantages, this thesis makes a research of the report frames of newspapers such as People’s Daily, Chinese Sports Newspapers, Sports Weekly and Guangzhou Daily in terms of quantitative and qualitative investigation, with the major viewpoint of news communication, using news frame theo-ries and through the content analysis method. The results show that during the Beijing Olympic Games, Chinese newspapers used diversified frames in coverage topics, extensive frames in coverage projects but the native frame still took the priority in coverage angles. The author argues that stars or winning and loss should not be the only goal for the press to search for during the games and the extensive coverage frames can display better the Olympic’s beauty of “the main point is to participate”. Besides, the native frames and the international frames of the Olympic coverage need to be balanced more because of the Olympic Games is a international pageant. |
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