| （1.华中师范大学 社会学院，湖北 武汉 430079；2.喀什师范学院 体育系，新疆 喀什 844000） 摘 要：体育全球化对我国民族体育文化产生巨大冲击，使传统民族体育文化陷入了二元困境，在一定程度上造成了民族体育文化内涵的丧失和民族体育保护的现实困境，最终导致了民族体育文化的过程和结果风险。前者表现为市场的冲击、媒体的偏向和政府的轻视；后者表现为生存危机、传承困难和创新不足。因此，要想规避民族体育文化的现代风险和传承危机就要降低风险和实现本土化策略，在宏观层面，要实现民族体育文化的“本土化”和世界体育的“全球化”的互补；在微观层面，应降低民族体育文化的风险，构建多元保护策略。 |
LOU Zhang-sheng1，YUAN Xiao-wei1，WANG Zhen-jie2
| （1.Department of Society，Huazhong Normal University，Wuhan 430079，China；2.Departement of Physical Education，Kashi Normal College，Kashi 844000，China） Abstract: Sports globalization has a tremendous impact on national sports culture in China, challenging the devel-opment and innovation of national sports culture, turning national sports culture into a binary dilemma, resulting in the loss of the connotation of national sports culture and the realistic dilemma of the protection of national sports culture to a certain extent, and ultimately causing process and result risks of national sports culture. The former em-bodies in market impact, media bias and government undervaluation; the latter embodies in existence crisis, inheri-tance difficulty and innovation inadequacy. Therefore, in order to avoid modern risks and inheritance crisis of na-tional sports culture, risks should be lowered, and localized strategies should be realized; macroscopically, the com-plementation between the localization of national sports culture and the “globalization” of world sport should be re-alized; microscopically, risks in national sports culture should be lowered, and multi-elemental protection strategies should be established. |
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