| （广东商学院 体育部，广东 广州 510320） 摘 要：通过解读酒店营销案例，结合体育营销理论和操作工具，分析了酒店如何运作体育营销快速提升酒店品牌价值和市场知名度，重点阐释了酒店企业在寻找与体育载体的关联点、运用创新模式和策略、资源整合、持续跟进等方面的具体举措。 |
YU Hui-qing
| (Department of Physical Education，Guangdong University of Business Studies，Guangzhou 510320，China) Abstract: By interpreting hotel marketing cases coupled with sports marketing theories and operating tools, the au-thor analyzed how a hotel can utilize sports marketing to quickly boost its brand value and market popularity, and especially expatiated on specific measures for hotel enterprises to seek for related sports carriers, apply innovative modes and strategies, integrate resources, and track developments constantly. |
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