| （1.成都体育学院 体育史研究所，四川 成都 610041；2.淮海工学院 体育部，江苏 连云港 222005） 摘 要：通过对中德两国各自的国际体育用品博览会的历史回顾与现状分析，找出其异同点。德国慕尼黑国际体育用品博览会在办展理念、贸易商机、展示平台、品牌、品位、国际化和专业化、商业气氛等方面较中国国际体育用品博览会有更大优势，建议通过转变政府职能、加大推广力度、加快国际化及专业化进程、发挥行业协会作用等途径促进中国国际体育用品博览会健康发展。 |
PAN Hua1，SONG Li2
| (1.Institute of Sports History，Chengdu Sport University，Chengdu 610041，China；2.Department of Physical Education，Huaihai Science College，Lianyungang 222005，China) Abstract: By reviewing the history and analyzing the current state of international sports supplies expositions in China and Germany, the authors found out their identities and differences. Munich Germany International Sports Sullies Exposition is more advantageous than China International Sports Supplies Exposition in terms of exposition holding conception, business opportunity, brand, taste, internationalization, professionalization and commercial am-bience. The authors suggested that we should promote the healthy development of China International Sports Sup-plies Exposition via such means as changing governmental functions, increasing its popularity, speeding up the process of internationalization and professionalization, and exerting the functions of industrial associations. |
下载本期全文：点击下载