| （南京师范大学 体育科学学院，江苏 南京 210046） 摘 要：在媒介全球化时代，从事体育传播的中国人对自己的传统体育文化要有自知之明，了解其历史、现实处境和未来发展趋向，同时做到主动利用先进的现代传媒方式传播传统体育文化，促使其早日融入全球化中。我国媒体体育传播须借鉴外国的做法，加强国际交流与合作，同时在全球化进程中争取权益，确立地位，注重体育精神和文化理念的传播。 |
WANG Qing-jun，YANG Wan-you
| (College of Physical Education and Science，Nanjing Normal University，Nanjing 210046，China) Abstract: In the era of media globalization, Chinese professionals who engage in sports communication should well aware of their traditional sports culture, know about its history, reality and future development trend, whereas initia-tively utilize advanced modern communication media to communicate traditional sports culture in order to facilitate its blending into globalization as soon as possible. For media sports communication in China, we need to refer to foreign practices, strengthen international communication and cooperation, whereas strive for our interests and rights, establish our status and value the communication of sports spirit and cultural conceptions in the process of globalization. |
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