| （1.贵州师范大学 体育学院，贵州 贵阳 550001；2.河南大学 体育学院，河南 开封 475001；3.华侨大学 体育学院，福建 泉州 362021） 摘 要：探讨了奥运消费的内涵及类型，对于北京奥运消费形成消费热点，促进经济发展；促进人力资本增值，利于国民经济建设；提升区域经济产出，推进区域经济增长；产生乘数效应，刺激经济增长等进行论述。评估了北京奥运消费的规模，认为节约、勤俭办奥运是国家奥运消费的目标取向；共赢是企业奥运消费的目标取向；实现以人为本、和谐消费是个人奥运消费的目标取向，针对这些目标提出了不同的引导政策。 |
YANG Ming1，WANG Xin-ping2，ZHOU Jia-ting 3
| （1.School of Physical Education，Guizhou Normal University，Guiyang 550001，China；2.School of Physical Education，Henan University，Kaifeng 475001，China；3.School of Physical Education，Huaqiao University，Quanzhou 362021，China） Abstract: The authors probed into the contents and types of Olympic consumption, and expatiated on the following issues: Beijing Olympic consumption forms hot consumption spots, boosts economic development, increases human capital value, facilitates national economy construction, promotes regional economic output, boosts regional eco-nomic growth, produces a multiplier effect, and stimulates economic growth. The authors evaluated Beijing Olym-pic consumption scale, and put forward the following opinions: frugal Olympic hosting is national Olympic con-sumption target orientation; co-winning is corporate Olympic consumption target orientation; realizing people ori-entated harmonious consumption is individual Olympic consumption target orientation, and set forth different guid-ing policies specifically for these targets. |
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