| （曲阜师范大学 体育科学学院，山东 曲阜 273165） 摘 要：走跨区域联合之路是我国省级体育频道改革的方向。CSPN联播平台在央视、境外电视以及其它媒体合围的背景下形成，具有覆盖面广、程度深、整体优势明显等特点。创立强势品牌、提高节目质量、培养专业评论员和与其它媒体联合共赢是其发展道路上需要解决的问题。 |
LIU Xiang
| （College of Physical Education，Qufu Normal University，Qufu 273165，China） Abstract: The way to trans-regional unification is the orientation of reform of provincial sports channels in China. CSPN is formed under the background of surrounding of CCTV, oversea TV stations and other media, provided with such characteristics as wide coverage range, deep depth and obvious overall advantage. Creating a powerful brand, enhancing program quality, cultivating professional commentators and cooperating with other media to create a win-win situation are issues to be resolved on its way to further development. |
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