| （1.河北体育学院，河北 石家庄 050041；2.石家庄经济学院，河北 石家庄 050031） 摘 要：体育产业治理机制意在合理配置体育资源，使有限的体育资源能最大化体育产业的商业价值。体育产业治理机制按对体育资源配置行为的强制性程度可分为刚性治理机制、柔性治理机制和中性治理机制，3种治理机制从不同的角度发挥着合理配置体育资源的作用，也有着各自不同的特点，3种治理机制是一种相互补充、相互促进的关系，共存于一个系统，共同发挥着对体育产业正本清源、优化资源配置、提升体育产业商业价值的作用。 |
SUN Ban-jun1，CHEN Yong-bin2
| （1.Hebei Institute of Physical Education，Shijiazhuang 050041，China； 2.Shijiazhuang University of Economics，Shijiazhuang 050031，China） Abstract: Sports industry governing mechanisms aim at rationally allocating sports resources, so that limited sports resources can maximize the commercial value of the sports industry. In terms of the degree of its compulsion on sports resource allocating behaviors, sports industry governing mechanism can be divided into rigid governing mechanism, flexible governing mechanism and neutral governing mechanism. These three governing mechanisms play their roles in rationally allocating sports resource from different perspectives, having different characteristics of their own. These three governing mechanisms are in a mutual supplementation and promotion relation, coexisting in the same system, and jointly playing their roles in radically reforming the sports industry, optimizing resource allo-cation, and promoting the commercial value of the sports industry. |
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