| （喀什师范学院 体育系，新疆 喀什 844000） 摘 要：大众媒介在商业利益的驱动下利用其在公共领域内的话语权，将足球这一影响广泛的大众文化形式神话化，使其成为大众媒介体育信息传播的主体，导致体育受众享受多元体育信息的权利被剥夺，同时也使得大众媒介的体育传播行为在商业逻辑的主导下发生了畸变，给体育事业的健康发展造成了一定程度的危害 |
AKBAR•Yusup
| （Department of Physical Education，Kashgar Teacher College，Kashgar 844000，China） Abstract: Driven by commercial interests, mass media has, by utilizing its right to speech in public domains, mythicized football, a widely influential mass cultural form, and turned football into the main body of mass media for spreading sports information, which has resulted in the deprivation of the right of sports audience to enjoy multi-element sports information, and the distortion of the sports communication behavior of mass media under the guidance of commercial logic, and has done a certain degree of harm to the healthy development of the sports un-dertaking. |
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