| （上海财经大学 体育部，上海 200433） 摘 要：企业的成功离不开有特色的企业文化。对世界著名体育品牌耐克的企业文化特色进行研究，发现耐克文化的特色主要表现在：重视投资“未来”、保持持续创新、强调以人为本、注重文化营销。这些特色为我国体育用品企业的文化建设提供了良好的借鉴。 |
WEN Hong-wei，CHEN Xiao
| （Department of Physical Education，Shanghai University of Finance and Econornics，Shanghai 200433，China） Abstract: An enterprise will not succeed without featured enterprise culture. The author studied the features of en-terprise culture of Nike, a worldwide famous sports brand, and revealed that the features of Nike culture mainly show in the following aspects: valuing investment in “future”, maintaining constant innovation, emphasizing people orientated operation, and focusing on enterprise featured culture. These features have provided a good reference for cultural construction of sports article enterprises in China. |
下载本期全文：点击下载