| （湘潭大学 体育教学部，湖南 湘潭 411105） 摘 要：在全球化浪潮的演进中，跨文化传播日益频繁。中国武术作为人类智慧的体育实践形式和独特文化现象，必须以积极的姿态，广泛参与世界范围内的跨文化传播。全球化对中国武术的跨文化传播既是一种挑战，也是一种机遇。中国武术要在当前传播中取得跨文化全球传播的成功，必须找到中国武术“国际化”与“本土化”的契合点，实行中国武术的文化重构，以“和而不同”为目标作国际传播的文化诉求，开创中国武术跨文化传播的新局面。 |
CHEN Jian-min
| (Department of Phisical Education，Xiangtan University，Xiangtan 411105，China) Abstract: In the evolution of the tide of globalization, transcultural communication is ever increasingly frequent. Chinese Wushu, as a form of sports practice and unique cultural phenomenon of human intelligence, must widely participate in worldwide transcultural communication in a positive attitude. Globalization is a challenge, also an opportunity, for transcultural communication of Chinese Wushu. To success in global transcultural communication in current communication, Chinese Wushu must find the connecting point of “internationalization” and “localiza-tion” of Chinese Wushu, implement cultural reconstruction of Chinese Wushu, base the objective for cultural needs for internal communication on “developing the same but keep the difference”, and create a new situation for transcultural communication of Chinese Wushu. |
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