| （湖南理工学院 体育系，湖南 岳阳 414006） 摘 要：在后现代消费文化语境中，城市体育消费发生了文化转向，诸多的异化图景呈现：制造城市体育文化的消费幻象，导致消费欲望膨胀；在现代都市的消费镜像中，城市体育竭力压缩繁殖符号价值，走入体育消费的歧途。面对异化图景，城市体育消费必须进行文化再造，对消费狂欢的分裂表象进行内在缝合，回归城市体育消费的文化现实。 |
LIU Bang-hua
| （Department of Physical Education，Hunan Institute of Science and Technology，Yueyang 414006，China） Abstract: In cultural context of post-modern consumption, cultural transition has happened to urban sports con-sumption, caused the appearance of many prospects of dissimilation, created consumption hallucination of urban sports culture, and resulted in the expansion of consumption desires; in consumption mirror image of modern cities, urban sports is doing whatever it could to shrink the symbolic value of multiplication, getting on the wrong track of sports consumption. In face of prospects of dissimilation, urban sports consumption must be culturally reconstructed to internally sew up superficial signs of disruption of consumption spree, and to return to cultural reality of urban sports consumption. |
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