| （1.宁波行政学院 公共管理研究所，浙江 宁波 315000；2.宁波市体育局，浙江 宁波 315000） 摘 要：以宁波为例，介绍了体育服务认证试点在组织、培训、宣传、内审、迎评、开拓市场等方面的经验，探讨了进一步做实做好体育服务认证，打造信用体育市场的基本对策，涵盖了提升社会知名度、信用度、效能、效应等多个方面。 关 键 词：体育服务认证；体育市场；市场信用；宁波 中图分类号：G812.0 文献标识码：A 文章编号：1006-7116(2007)07-0032-04 |
ZHANG Rong-chang1，CHEN Zu-da2
| （1.Public Management Research Institute，Ningbo Institute of Administration，Ningbo 315000，China；2.Ningbo Sports Bureau，Ningbo 315000，China） Abstract: Taking Ningbo city for example, the authors introduced the experience of the experimental sports certifi-cation institutions in such aspects as organization, training, promotion, internal audit, evaluation and market devel-opment, and probed into basic measures for doing a better job in sports service certification and developing a cred-itable sports market, which include such aspects as increasing social popularity, credit line, efficiency and effect. |
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