| （淮阴工学院 体育部，江苏 淮安 223001） 摘 要：以第十届全国运动会赛事市场开发为研究对象，对十运会赛事市场开发的主要概况、十运会赛事市场开发的创新与进步以及十运会赛事市场开发的几点思考进行了论述与分析。 关 键 词：第十届全国运动会； 赛事市场； 市场开发 中图分类号：G812.20 文献标识码：A 文章编号：1006-7116(2007)02-0033-04 |
JI Li-juan，DENG Guo-liang
| (Department of Physical Education，Huaiyin Institute of Technology，Huaian 223001，China) Abstract: Basing their study object on market development of sports events in the 10th National Games, the authors discussed and analyzed a few thoughts about the overview, innovation, progress and market development of sports events in the 10th National Games, hoping to provide a beneficial reference for commercial operation of the market of Chinese sports events in the future. Key words:the 10th National Games; market of sports events; market development |
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