| （南京师范大学 体育科学学院，江苏 南京 210046） 摘 要：对电视体育传播问题进行了研究。认为将体育及其文化等内容制作为电视体育作品，即体育消息、体育评论、体育专题、体育竞赛现场直播或实况转播、体育纪录片等，把现实体育转化为电视媒体文本的过程就是体育的电视化。体育的电视化拉近了现代人与体育的距离，改变了现代人与体育的关系。但在发展过程中出现了诸多弊端，如电视转播特权支配体育、体育暴力得到渲染、盲目追求娱乐化、破坏了体育传播的平衡、扭曲大众的体育观等。 关 键 词：体育；体育电视化；体育传播 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2007)03-0030-03 |
WANG Qing-jun，YANG Wan-you
| (College of Physical Education，Nanjing Normal University，Nanjing 210046，China) Abstract: The authors studied the issue of TV sports communication, and put forward such a concept as TV sports popularization, which refers to the process of turning sport and its culture into sports programs on TV, such as sports news, sports review, special sports topic, live broadcast or relay broadcast of sports competition, and documentary spots film, i.e. the process of turning real-life sport into sports programs on the TV medium. TV sports popularization has shortened the distance between modern people and sport, and changed the relation between modern people and sport. However, many abuses have occurred in the process of development, such as the privilege of relay TV broadcast governing sport, sports violence being badly spread, blind pursuit of entertainment orientated sport, the balance of sport communication being destroyed, and the public’s sports view being twisted. Key words: sport; TV sports popularization; sports communication |
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