| （北京体育大学 奥林匹克研究中心，北京 100084） 摘 要：历届奥运会的实践表明，奥运会的举办可为举办国带来有形的“硬效益”和无形的“软效益”，但都存在“重硬轻软”的倾向。2008年北京奥运会应从其他奥运会举办国那里吸取经验和教训，硬软并重，短长兼顾，充分利用举办奥运会的契机，促进旅游业的发展。 关 键 词：旅游业；2008年北京奥运会；硬实力；软实力 中图分类号：G80 文献标识码：A 文章编号：1006-7116(2007)06-0012-04 |
REN Hai
| （Olympic Research Center，Beijing Sport University，Beijing 100084，China） Abstract: The practice of previous Olympic Games shows that the hosting of Olympic Games can bring the hosting country with tangible “hard effects” and intangible “soft effects”, but there is always a tendency of more attention being paid to “hard effects” than to “soft effects”. For Beijing Olympic Games 2008 we should learnt experiences and lessons from other Olympic Games hosting countries, pay equal attention to “hard effects” and “soft effects”, concurrently consider long-term effects and short-term effects, and fully utilize this opportunity for hosting Olympic Games to boost the development of tourism. |
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