| （河北师范大学 公体部，河北 石家庄 050091） 摘 要：体育明星是利用大众传媒打造并展现在大众面前的具有较高知名度、美誉度的运动员形象。随着我国竞技体育重心向高等院校转移，打造学校体育明星，可以促进学校体育竞技水平的提高，可用来吸引后备人才、筹集资金、提升品牌，为学校竞技体育的繁荣发展和学校精神文明建设服务。打造学校体育明星的过程要注意环境设计、形象设计、身份流动等几个环节，并且要建立一支与其发展密不可分的体育明星代理团队。 |
YANG Wen-yun，LIN Ping，CUI Ying-min
| （Department of Physical Education，Hebei Normal University，Shijiazhuang 050091，China） Abstract: Sports star is an athletic image with high level popularity and reputation made by utilizing mass media and presented to the public. As the focus of competitive sport in China is moving toward institutes of higher learn-ing, making scholastic sports star can promote the uplift of the level of scholastic sports competition, be used to at-tract backup talents, raise funds and promote brands, and serve the prosperity and development of scholastic com-petitive sport and the construction of scholastic spiritual civilization. In the process of making scholastic sports stars, we should pay attention to several links such as environmental design, image design and status fluxion, and estab-lish a sports star agency team that is indispensable to its development. |
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