| (河北师范大学 公体部，河北 石家庄050091) 摘要：“国球大典”由民间海选、大师对抗赛、乒乓嘉年华三大主体活动组成，这种高、低端互动的体育狂欢，创造性地走出了一条体育赛事电视节目“娱乐化”之路，促进了体育与大众传媒的互动与结合，促进了国内体育的市场化发展。 关键词：“国球大典”； 体育赛事； 娱乐化； 社会与经济效益 中图分类号：G80文献标识码：A文章编号：1006-7116(2006)05-0040-04 |
LIN Ping， YANG Wenyun
| (Department of Physical Education，Hebei Normal University，Shijiazhuang 050091，China) Abstract:“Grand Show of National Ping Pong” consists of three major activities,namely,nationwide player screening,master match,and ping pong carnival.This kind of sports carnival, which provides high end and low end interaction,has creatively opened up a road to making sports games on TV programs entertaining,and promoted the interaction and combination between sport and public media as well as the development of sports marketing in China. Key words:“Grand Show of National Ping Pong”; sports games;entertaining; social and economic effects |
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