我国城市政府赛事运营效益实现的影响因素

（1华南理工大学工商管理学院，广东广州510640； 2上海体育学院体育社会学系，上海200438）
摘要：运用主成分分析等方法对我国城市政府赛事运营效益实现的影响因素进行研究。资源要素因子、政府决策因子、目标定位因子、媒体传播因子及信息沟通因子。是影响我国城市政府赛事运营效益实现的主要因素。
关键词：城市政府；赛事运营；主成分分析；中国
中图分类号：G80-05文献标识码：A文章编号：1006-7116(2006)04-0023-03

An analysis of affecting factors in the realization of profit from contest operation by municipal governments in China
GAO Xiaobo1， CHEN Jizhi2

(1School of Business Administration,South China University of Technology,Guangzhou 510640,China； 2Department of Sports Society,Shanghai Institute of Physical Education,Shanghai 200438,China）
Abstract:The authors applied research methods such as literature data,questionnaire survey and main constituent analysis to contest operation by municipal governments,and revealed the following findings: Resource essential factor,government decision-making factor,target orientating factor,media spreading factor,and information communication factor,are the main affecting factors in the realization of profit from contest operation by municipal governments in China.
Key words:municipal government; contest operation; principal component analysis; China

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