| （1华南师范大学 体育科学学院，广东 广州510631； 2黄淮学院 体育系，河南 驻马店470000） 摘要：借鉴经济学的相关分析模式，在对媒体竞技运动做分析的基础上，提出了媒体竞技运动的6个特点，并对它进行了定义，指出媒体竞技运动的本质就是吸引并消化注意力，进而分析了媒体竞技运动市场的需求和供给规律。 关键词：注意力；大众传播；竞技运动；媒体竞技运动 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2006)01-0134-04 |
WANG Guang-jin1， WANG Yu0-qing2
| (1.College of Physical Education, South China Normal University, Guangzhou 510631,China;2.Department of Physical Education, Huanghuai Institute, Zhumadian 470000,China) Abstract: By referring to relevant analytical modes of economics, the authors put forward 6 characteristics of media competitive sport and defined them on the basis of theirs analysis on media competitive sport. The authors pointed out that the nature of media competitive sport was to attract and digest attentions, and further analyzed the pattern of demand and supply on media competitive sport market. Key words: attention; public communication; competitive sport; media competitive sport |
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