| （西南师范大学 体育学院，重庆 400715） 摘要：从市场经济学的角度出发认识职业体育俱乐部，并运用经济学原理分析直接影响职业体育俱乐部收益的两大因素：成本和支出。采用数理统计法和对比分析法把我国职业体育俱乐部与国外职业体育俱乐部收入作对比，分析产生差距的原因。在符合我国国情的前提下，提出一些有利于我国职业体育俱乐部良性发展的对策。 关键词：职业体育俱乐部； 体育产业； 竞技 中图分类号：G812.17；G80-05 文献标识码：A文章编号：1006-7116(2005)01-0042-04 |
HUANG Xiao-lin, HUANG Jing
| (School of Physical Education,Southwest China Normal University,Chongqing 400715,China) Abstract: By using the theory of marketing economics,this paper makes expatiation on concept of professional sports club from the view of marketing and analysis which directly influence its receipts. The two factors are cost and expenditure.Through documentary, mathematical statistics,and comparative methods,the author also compares the income of our professional sports club with that in foreign professional sports and find sout reasons why we lag behind.According with our national situation, some suggestions are put forward for well developing of our professional sports club. Key words: professional club; sport industry; sport |
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