| (湖南师范大学 体育学院，湖南 长沙 410012) 摘要：阐述了体操明星广告的现状与特点，剖析了体操明星广告的社会价值，指出了我国体操明星广告市场中存在的问题，并对体操明星广告未来发展提出了建议，旨在促进我国体操明星广告健康有序地发展，从而带动我国体操产业的全面发展。 关键词：体操明星； 广告； 体操产业； 中国 中图分类号：G80-05文献标识码： A文章编号：1006-7116(2005)01-0046-03 |
JING Guang-hui，CHEN Guang， TANG Xue-jiao
| (College of Physical Eudcation,Hunan Normal University,Changsha 410012,China) Abstract: The author expatiated the current situation and characteristics of advertisements starred by gymnastic stars, analyzed the social value of advertisements starred by gymnastic stars, pointed out problems existed in the market of advertisements starred by gymnastic stars, and brought forth proposals for the development of advertisements starred by gymnastic stars in the future, aiming at boosting the healthy and orderly development of advertisements starred by gymnastic stars in our country,and thus promoting the comprehensive development of gymnastic industry in our country. Key words: gymnastic star; advertisement; gymnastic industry; China |
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