| (华南农业大学 体育部，广东 广州 510642) 摘要：从广州市1 462个投注站随机抽取150个进行问卷调查，揭示出广州市足彩彩民的性别、年龄、文化、职业、收入以及对足彩的喜爱程度等基本构成特征和消费心理、消费意向、消费动机等消费态度特征以及购买时间、地点、方式、消费水平等消费行为特征，旨在扩大彩民队伍，增加足彩销量。 关键词：足球彩票； 彩民； 消费特征； 广州市 |
WANG Jin
| (Department of Physical Education,South China Agriculture University,Guangzhou 510642,China) Abstract: The author carried out a questionnaire survey on 150 lottery vending stations randomly selected from 1462 lottery vending stations in Guangzhou city. The results revealed the following characteristics of soccer lottery players in Guangzhou city: Characteristics of basic constitution such as gender, age, educational background, occupation, income and the intensity of soccer lottery liking, characteristics of consuming attitude such as consuming psychology, consuming orientation and consuming motive, and characteristics of consuming behaviors such as the time, location, manner and level of consumption of lottery buying,so as to increase the number of lottery players and the sales volume of lottery. Key words: soccer lottery; lottery player; consuming characteristics; Guangzhou city |
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