| （1.华南农业大学 体育教研部，广东 广州510640； 2.广东金融学院 公共基础部，广东 广州 510520） 摘要：门票作为俱乐部主要的收入来源，其定价方法应该以更灵活多变的形式出现，以此来吸引更多不同人群、不同消费层次的观众。二、三级价格歧视在我国职业足球联赛门票定价中分别具有不同的作用，我国的职业足球俱乐部应该借鉴国内外体育比赛的门票定价策略和销售经验，认真研究我国体育消费者的消费特征和消费市场，应该研究运用怎样的价格歧视对俱乐部和消费者最有利，从而使球队比赛门票的需求与供给达到均衡、俱乐部获得最大利润、消费者得到最大满足，从而使整个职业足球市场化达到最优状态。 关键词：价格歧视； 职业足球； 门票； 定价 中图分类号：G80-05；G843文献标识码：A 文章编号：1006-7116(2005)05-0019-04 |
JING Long-hui1， LIU Ping2， CHEN Cun-zhi1
| (1.Department of Physical Education, South China Agriculture University, Guangzhou 510640,China; 2.Public Basic Department, Guangdong Institute of Finace, Guangzhou 510520,China) Abstract: Pricing method for tickets as the main source of incoming for a club should be flexible and diversified, so as to attract more audiences in different social groups and consuming stratums. Classes 2 and 3 price discrimination plays different roles in ticket pricing for professional soccer league games in China. Professional soccer clubs in China should learn from ticket pricing strategies for and sales experiences from other sports matches at home and abroad, study earnestly sports consumer’s consuming characteristics and consumption markets in China, and study on which price discrimination is most favorable to the club and the consumers, so that the demand and supply of the tickets for team matches can be balanced, and that the club will gain the maximum profit and the consumers will be satisfied to a maximum extent, thus the entire professional soccer marketing will be in optimum condition. Key words: price discrimination; professional soccer; tickets; pricing |
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