中国武术散打王争霸赛市场困境分析

(绍兴文理学院体育学院，浙江绍兴312000）
摘要：从中国武术散打王争霸赛市场内部影响因素的角度出发，对其中的问题进行了分析与研究，这些问题主要表现在赛事经营者、媒体、观众、国家武管中心、赛事本身、投资者和广告赞助商7个方面。
关键词：武术散打王争霸赛；市场；中国
中图分类号：G852；G80-05文献标识码：A文章编号：1006-7116(2005)05-0056-04

An analysis of problems existed in the market of China Wushu King of Sanda Challenge Match
XIANG Wu-yun

(College of Physical Education, Shaoxing Institute of Literature and Technology, Shaoxing 312000,China)
Abstract: From the perspective of internal affecting factors of the market of China Wushu King of Sanda Challenge Match, the author analyzed and studied the problems therein, which include in 7 aspects, namely, match manager, media, audiences, National Wushu Management Center, match itself, investors, and ad sponsors.
Key words: Wushu King of Sanda Challenge Match; market; China

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