| （上海财经大学 国际工商与管理学院，上海200433） 摘要：我国体育用品企业制造成本低，但交易成本高且在供应 链竞争上处于劣势。我国居民体育用品消费需求构成，市场供给特征和竞争模式、硬件、市 场等外部环境都有利于体育用品在网上的拍卖。建议政府相关部门学习国外推动电子商务 发展的经验，制订有关电子商务和网上拍卖的法律法规，促进体育用品业的发展。 关键词：体育用品； 体育产业； 网上拍卖 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2005)04-0134-02 |
YU Lin
| (College of International Business and Management,Shanghai University of Finance & Economic,Shanghai 200433,China) Abstract: In China, sports goods enterprises have a low manufacturing cost yet a high trading cost, and are in an inferior position in supply chain competition. External environments such as the constitution and characteristics of consumption needs of residents in China for sports goods, characteristics of market supply, competition mode, hardware and the market are conductive to the mode of online auction of sports goods. It is suggested that relevant governmental departments should learn from the experiences of foreign countries in boosting the development of electronic commerce, establish relevant laws and regulations on electronic commerce and online auction, and boost the development of sports product and industry. |
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