(成都体育学院,四川 成都 610041) 摘要:树立品牌意识,突出比较优势,形成核心竞争力,是西部体育产业产品在参与市场竞争时所面临的重要课题,更是关系到西部体育产业可持续发展的关键问题。 关键词:西部体育; 产品品牌; 核心竞争力 中图分类号:G80-05文献标识码:A文章编号:1006-7116(2004)01-0027-03 |
LIU Bo-li, ZHANG Qiang
(Chengdu Institute of Physical Education,Chengdu 610041,China) Abstract: To build a brand consciousness,to express comparative superiority and to form the core competence,it is an import task about the western sporting products in the competitive market,and a key of the western sport industry for sustainable development. |
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