铸西部体育品牌形成核心竞争力

(成都体育学院，四川成都 610041)

摘要：树立品牌意识,突出比较优势，形成核心竞争力，是西部体育产业产品在参与市场竞争时所面临的重要课题，更是关系到西部体育产业可持续发展的关键问题。

关键词：西部体育；产品品牌；核心竞争力

中图分类号：G80-05文献标识码：A文章编号：1006-7116(2004)01-0027-03

Building western sporting brand and forming the core competence
LIU Bo-li, ZHANG Qiang

(Chengdu Institute of Physical Education,Chengdu 610041,China)

Abstract: To build a brand consciousness,to express comparative superiority and to form the core competence,it is an import task about the western sporting products in the competitive market,and a key of the western sport industry for sustainable development.
Key words: western sports; product brand; core competence

分享: