从媒介的后现代嬗变中看体育报道的策略变化

(1.商丘师范学院体育系，河南商丘476000； 2.华中师范大学体育系,湖北武汉430079)

摘要：通过对后现代主义影响下的媒介变化的探讨，结合中国社会经济转型时期的受众需求阐述了体育报道后现代特性的策略转变，旨在对体育新闻文化深层次问题的探讨。

关键词：新闻媒介；后现代；报道策略

中图分类号：G80-05；G212.2　文献标识码：A文章编号：1006-7116(2004)05-0033-03

On strategy changes of sports reports in perspective of mass medi a in postmodernism period
LI Ping1， WANG Li-hua2， GUO Min2

(1Department of Physical Education,Shangqiu Normal University ,Shangqiu 476000,China；2Department of Physical Education,Central China Normal University,Wuhan 430079,China)
Abstract: This article shows the strategy changes of sports reports po st-modernism character with the needs of audience during social economy transfor m period to explore sports news culture further.
Key words:news media； post-modernism； report strategy

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