| （辽宁师范大学 体育学院，辽宁 大连 116029） 摘要：对10所高校文、理科843名大学生的问卷调查，了解目前大学生的体育消费状况及影响大学生体育消费的主要因素。结果表明：按照消费水平的高低，排在大学生体育消费前5位的分别为运动服装、健身娱乐场馆门票、运动保健饮料、体育报刊杂志、小型运动器材；而性别、生源地域、体育兴趣、运动参与、体育消费品的价格是影响大学生体育消费的主要因素。 关键词：大学生； 体育消费； 体育产业 中图分类号：G80-05 文献标识码： A文章编号：1006-7116(2004)03-0029-03 |
HE Min-xue， DU Xiao-juan
| (College of Physical Education,Liaoning Normal University,Dali an 116029,China) Abstract: By investigating 843 ordinary university students,which belo ng to ten colleges,the aim is to know sports consumption in ordinary university student at present,and find out the main factors influencing sport consumption.T he conclusion are as follows:sports consumption in ordinary university student c onsists of sports material objects consumption,sports information consumption, s ports service consumption.as a matter of fact,from angle of specific form of con sumption, the first five places arranging in accounts order are sports dress, en trance tickets of gym,sports drink,newspaper and publication of physical educati on,small-sized sport equipment.There are some main factor influencing sport cons umption,such as sex,coming from family,PE interesting,entering sport,price of PE products,and so on. |
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