体育消费行为的系统动态学分析

(华南师范大学体育科学学院，广东广州　510631)

摘要：体育消费行为是一个动态的过程行为。从微观角度入手，采用行动者－系统动态学理论的研究方法，把这一动态系统分为体育消费心理反映模式、体育消费的实施或实现、体育消费评价3个基本环节。同时指出这3个环节的作用机制呈线形因果关系，其进程不是简单的重复，而是螺旋式的动态发展。

关键词：体育消费行为；系统动态学；体育产业

中图分类号：G80-05　文献标识码：A　文章编号：1006-7116(2004)06-0129-04

Systematic and dynamic analysis on the sport consumption behavior
SONG Heng-guo，ZHOU Ai-guang

（College of Physical Education and Sport Science，South China Normal University，Guangzhou 510631，China）
Abstract: The paper considered that the sport consumption behavior is a dynamic system and adopted the theory of actor-system dynamics in microcosmic point of view.This system is divided into three basic taches:the psychologic reflection mode,the practice and estimate of sport consumption.Contemporary,pointed to these taches' operation mechanism is linearity consequence which course is not simple repetition but dynamic helix development.
Key words: sport consumption behavior; system dynamic's theoretic; spat industry

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