| (1南京师范大学 体育科学学院，江苏 南京210097； 2无锡市体育局，江苏 无锡214000)摘要：采用问卷调查，对江苏省经营性健身健美场所消费者的消费结构、消费行为、消费动机和消费满意度进行了调查。结果表明：健身健美场所的消费者中女性比例高于男性，年龄主要分布在18～30岁年龄段，消费者的消费动机是健身健美和兴趣爱好等。 关键词：健身健美场所；消费结构；消费动机；江苏 中图分类号： G831.351；G812.753 文献标识码：A 文章编号：1006-7116(2003)03-0138-03 |
ZHANG Wen-jing1, ZOU Yu-ling1， GAO Guang-lan2, YAO He-qing1
| （1.Institute of Physical Education，Nanjing Normal University，Nanjing 210097，China;2.Wuxi Sport Bureau,Wuxi 214000,China） Abstract: By using the method of literature, questionnaire and mathematical statistics，the article makes the research on consumption structure, behavior, motivation and degree of consumer's satisfaction of body-building and callisthenic places in Jiangsu. The result shows that the percent of female consumer is larger than male's. The age mainly ranges from 18 to 30 and the consumption motivation is mainly for body-building and calisthenics as well as personal interests. Key words: places for body-building and calisthenics； consumption structure； consumption motivation； Jiangsu |
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