我国体育企业人力资本的投资风险

(1烟台师范学院体育系，山东烟台264025；2．青岛建工学院体育部，山东青岛266520）

摘要：对我国体育企业在人力资本投资决策中应考虑的主要不确定因素给予分类，并对这些因素在我国体育企业人力资本投资风险决策中的影响作出分析。通过案例分析阐明我国体育企业人力资本投资决策风险分析在投资决策中的作用。

关键词：体育企业；人力资本；投资风险；成本收益分析

中图分类号：G80-05；G812 文献标识码：A 文章编号：1006-7116(2003)05-0023-04

Investment risk of sports human capital and the enterprise in China
ＬIU Yun-xiang1， ZHONG-Lin2， LIU Ping2

(1.Department of Physical Education,Yantai Teachers　College,Yantai 264025,China；2.Department of Public PE,Qingdao College of Architecture and Engineering,Qingdao 266520,China)

Abstract:This paper gives a classification of some main indeterminate factors which affect Sports enterprise's of Chinas decision-making in sports human capital investment,and analyses the role of these factors in risk decisionmaking in sprots human capital investment　of sports enterprise in Chinese.Then the significant role of risk analysis in sports enterprises of Chinese decisionmaking in sports human capital investment is explained through case analysis.
Key words:sports enterprise's；human capital；investment risk；income-cost analysis

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