| (河南大学 体育部，河南 开封475001) 摘要：分析了北京奥运会所出现的历史机遇，及其对中国和北京经济发展的影响，其影响表现在有形与无形两个方面，且无形影响大于有形影响。对北京奥运会市场运作提出以下几点设想：建立高效组委会，建好体育场馆及基础设施，扩大中国奥委会的公益形象，建立协调的工作关系，加快其商用标志的注册工作，与最优秀企业建立合作关系等。 关键词：奥运会；北京；经济；市场运作 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2002)04-0023-03 |
ZHANG Yu-chao，LI Hong-wei
| (Department of Physical Education，Henan University，Kaifeng 475001,China) Abstract: The artical analyzes the historical opportunity of 2008 Olympic Game and its influence on China and Beijing economic development, which includes two respects of imperceptible and tangible, and the former is more profound than the latter. At the same time, put forward several suggestions about its market operation: establishing high efficient organizing committee, setting up stadiums and basic facilities, improving the public image of the Chinese Olympic committee, establishing harmonious workship, quickening its trademark registeration, cooperating with the most outstanding enterprises,etc. Key words: Olympic Games；Beijing；econormy；market operation |
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