| (山东体育学院 1基础部；2成人教育处；3科研处；4组织部，山东 济南250063) 摘要：以体育社会学、体育经济学的有关理论为指导，采用问卷调查，对山东省8个城市居民的体育消费行为进行了连续2年的跟踪研究，分析了影响居民体育消费行为的因素，据此提出促进市民体育行为与消费行为结合的措施。 关键词：体育消费行为； 消费结构； 体育市场； 山东省 中图分类号：G80 文献标识码：A 文章编号：1006-7116(2002)06-0025-03 |
XIE Hui-rong1, WANG Bi-qi2, WANG Cun-zhong3, MAO Yong1，YUAN Wei-jia4
| (1.Basic Devision；2.Educational Division for Adults；3.Science Research Section；4.Organization Section, Shandong Institute of Physical Education, Jinan 250063，China) Abstract: Based on the theories of sports sociology and economics, the authors studied the sports consumption of citizens from 8cities in Shandong province for two years by questionnaire, analyzed the affecting factors and suggested combining the way to facilitate the citizens' sports and to raise their sports consumption. Key words: sports consumption; consumption structure; sports market; Shandong province |
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