广东奥林匹克中心经营策略之管见

(肇庆学院体育系，广东肇庆526061)

摘要：以市场学理论为基础，对广东奥林匹克中心的经营指导思想、市场调查、目标市场和市场定位、市场营销组合等经营策略问题进行了个案分析。

关键词：体育场馆；体育场馆经营；广东奥体中心

中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2002)03-0026-03

Study on the management tactics of the Guangdong Olymipic Center
YU Jing-ping

(Department of Physical Education, Zhaoqing College, Zhaoqing 526061,China)

Abstract: On the basis of marketing theory, the management tactics of the Guangdong Olymipic Center was analysed, including manage idea, market investigate, fixing of aim market and selling composing.
Key words: gymnasium；management of gymnasium；Guangdong Olymipic Center

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